Microsoft uses this method to filter verified "good" software from malicious code and scripts. It all comes down to Application Reputation. If the file that you're downloading isn't on that list, SmartScreen will warn you." SmartScreen also checks the files that you download against a list of files that are well known and downloaded by many people who use Internet Explorer. If it finds a match, SmartScreen will warn you that the download has been blocked for your safety. "SmartScreen checks files that you download from the web against a list of reported malicious software sites and programs known to be unsafe. Here's how Microsoft describes its download filtering practices: What's more, how do you convince Microsoft that you're legitimate? How do you make this message go away? The life of your business hangs in the balance. You've succeeded all the way to the point your customer is downloading your software when a warning message pops up and ruins everything. That's because Microsoft has the ability to cancel a conversion with a simple warning message. It's that second part that gives developers nightmares. Microsoft SmartScreen is a filter that helps users identify phishing and malware sites, while also providing critical information about downloads. How Do I Get My Software Recognized by Microsoft SmartScreen? Microsoft's SmartScreen filter can give software developers big headaches
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